The cate-gory of the “teenager,” for example, was effectively brought into being in the 1950s through market research; and in contemporary marketing discourse, we can see the emergence of a whole series of newly invented categories such as “tweens,” “middle youth,” “kidults,” and “adultescents”—categories that crucially blur the distinctions between children, youth and adults.
Buckingham, David. “Introducing Identity.” Youth, Identity, and Digital Media. Edited by David Buckingham. The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning. Cambridge, MA: The MIT Press, 2008. 1–24.
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